Winning Proposal Graphics
As veteran of 30 years in Graphic Design, David Cliburn has built a reputation as a “can do” creative professional where no visual task is impossible. He began his career in computer graphics in 1990 as a Proposal Graphics Designer for Lockheed-Martin (then Lockheed Engineering & Sciences), when a single Gigabyte of data required a server with a separate air conditioned room, and the means of communicating complex RFP requirements in a graphic were limited to a few shades of black.
Today the tools and options for creativity in Proposal Graphics are many, and the primary challenge in creating effective graphics has gone from one of limitation in variety to organization and prioritization of unlimited styles and color combinations.
While the creative canvas has become wide open, the goal of fast, simple and effective communication for the evaluator has remained the same. David has remained cognizant of this goal while incorporating a variety of creative styles where appropriate.
Concept Development and Consultation
Bridging the gap between technical understanding and accurate visual communication can be a tedious process. Because page limits are usually very strict, we approach the purpose of each graphic as a space-saving as well as visually compelling element that must answer the RFP spec in as little time as possible.
Whether the author’s idea originates as a napkin sketch or is borrowed from a previous proposal, David will work with the team and take any means necessary to ensure the goal is met.
Detailed Logging and Tracking
Accurate and up-to-the-minute logging is crucial to effective communication among team members. While every client is different in their choice of tracking control methods, a standard process is required. Every graphic submitted by an author is assigned a unique control number and logged into a shared spreadsheet. The spreadsheet details the author’s last name, section, paragraph, figure number, description, and current status notes. Once completed, the graphic is posted to a shared network server such as SharePoint, OneDrive or VPC with an email notification to the author.